Big Data Trend
KEEP UP WITH THE NEW MARKET TREND WITH OUR BIG-DATA INFUSED MARKETING TACTICS!
Contact Our Data Scientists!
What is Big Data?
Big data is a phrase that explains the massive volume of data – both structured and unstructured – that is managed by a company on a day-to-day basis. However, it’s not the data that is making an impact on digital marketing. It is digital marketers that are using this data to drive businesses to success and growth that is showing this impact in the most exciting and innovative ways. Digital experts, such as those on our team, have the skill to analyze Big Data and assist businesses
Use of Big Data in Digital Marketing
Most of the big trending companies are either using or planning to use Big Data to support their digital marketing endeavors. According to our market research, more than 50% of people are saying that big data has been “very” or “remarkably” useful, and there is possibility that they will expand the utility of big data to strengthen marketing campaigns.
Big Data used in digital marketing include:
30% To adequately comprehend customer penetrations
20% To advance or enhance the supply chain
20% To influence campaigns and brand promotions
How To Target Consumers Digitally With Big Data-
In digital marketing, online data drives progress, and marketers collect or blend these data sets within a marketing database. Marketing engineers may have excessive off-line data, such as name, contact numbers, or mailing addresses but these are the most cost-effective data in email marketing.
Like email, there are other kinds of successful marketing like content marketing and paid search advertising used to target consumers in the digital marketing industry. As marketing experts are becoming comfortable with this form of online messaging, the value of Big Data is progressing.
Data-as-a-Service (DaaS) provider deliver real-time data from the Big Data ecosystem and passes clients to a business or their current partners for instant messaging. Big Data enables you to market your brand instantly to the consumers searching or browsing your competitors’ sites. It also gives you the power to enhance your in-house marketing database with extraordinarily techno-scientific and bizarre data sources for real-time channelize marketing.
SIX BENEFITS OF BIG DATA
Help collecting valuable data from web documents and servers while mining unstructured data.
SEARCH BEHAVIORAL Information
Collect Data from Browser activities and search engines. Every time a user signs up with his User ID and Password on site relevant to our site, those data will be extracted for later usage.
SOCIAL MEDIA ANALYTICS
Users spend most of their time on multiple social media every day. They browse, search and enter keywords to find products or services. Big Data help marketers extract those data to build marketing / retargeting strategies.
These types of data are collected from a large group of people such as forums, surveys, polls, and other types of user-friendly platforms.
These Data are mostly collected during financial exchanges, logistical or any related activities such as purchases, online orders, claims, deposits or withdrawals from banks, flight/hotel/car reservations, purchases via credit/debit cards, etc.
MOBILE DATA MINING
Today most people are using smartphones and making different types of purchases through their mobile devices. For instance, purchasing apps, signing up for mobile banks, editing tools etc., and marketers use these data to build smart marketing techniques.